Harry Potter

Harry Potter Marketing



This is the new poster for the Harry Potter film. The poster has Harry as the main focus and then hermione and ron in the background. All of the characters are running , this draws the attention on the characters as the person looking at the poster wonders where they are running too. There is also the main title in the middle at the bottom of the page. just above it is the words "the end begins" , this gets the audience excited for a big finale of all the Harry Potter films. There is also the image of blood spattered across the poster this makes the audience wonder who blood it is and this sort of marketing will make the audience want to go see the film to find out the answer to their questions.


This is an image of a ring binder marketing the film. The person who would buy this product is most likely to go and watch the film. The main focus is on the image of Harry and Ron and they have faded out the image of hermione in the background.


This is a xbox game Marketing the film. the game doesnt giva any of the film away so it keeps the audience in suspense and makes them want to see the film more. The main focus is on Harry but then the audiences eyes are drawn to the large image over the title of voldermorts eyes. the image suggest that Harry is running away from voldemort this makes the audience want to go see the film to find out why.



This image is the front cover of a movie magazine called empire. This is good marketing because the magazines target audience is people who go and watch films. If they see the advertisment of harry potter on the front of the magazine then they will go and watch the film. Just like other marketing ideas , harry is the main focus.



This image is off two massive billboards in london advertising the new Harry Potter film. this is good marketing because people walking or driving past will notice the billboard and want to go see the film and know what it is all about.



This image is marketing the film well. the words "nowhere is safe" add suspense and excitment to the idea of going to see the film. the expression on Ron's face show that he is serious and shows a tense moment. The film is so well known so the person making the poster is able to shorten and abreiviate the main title. the poster expects the audience to know what the film is.



This merchandise advertises harry potter and when people buy it it is almost certainly going to make them want to see the film. the main image on the mousemat is harry.


This bag is a good marketising product because once the person has bought the bag they will want to see the film. they may also carry the bag around with them . This may cause others to see the image on the bag and recognise the image and then they may also go and see the film.

shot types

Panning shot

the camera stays in one place and twists to show the whole setting. its like a head turning to see the rest of the setting. when the camera rotates on the spot to allow the viewer to see the whole surrounding area. A panning shot would be good when following someone running or at the beginning of the scene to set it. The panning shot is normally used manually.





Tracking shot

This is when the camera moves and acts like a person. The camera will bob up and down if it wants to pretend to walk like a person would walk. It will move along side other characters. It is also known as a dolly. The camera makes the audience feel like they are in the eyes of a person .





Whip Pan
This is when the camera pans really quickly and then focuses on on particular image or structure. the camera will normally zoom in on the image. the camera pans really fast so that the audience cannot see the image until the camera has stopped. the camera can whip pan both ways left and right.







Reverse track

This is when the camera zooms out on the background but zooms in on a particular object. this shot puts all the audiences attention on the main object . it is normally used when something dramatic has just happened or a particular charcter need to be focused on. this shot builds tension in a scene.




Birds eye view

This is when the camera is really high up and is looking down from above. The objects in the shot should look very small and the shot is normally quite still and structured shapes. The shot is normmally used to show setting and surrounding areas. This shot can also be called a crane shot.
http://www.youtube.com/watch?v=Drp_ex9z6SM

Worms eye

This shot is the complete opposite to a birds eye shot . the camera is looking straight up wards. the camera may not always move from the postition it is in. this shot would be used to show something in the sky or a person standing up and the camera looking at them from below.



Low angle

this is when the camera is down looking up at an upward angle at something or someone. this is used a lot on people to make them look larger .

Sherlock Holmes review

Sherlock holmes uses lots of special effects and clever camera tricks to help the audience understand characters. I thought that the film was very clever and enjoyable as it contained elements of a lot of different genres. I thought that it was eventful, funny, adventurous and dramatic. I thought that the effects used were very creative and used well.
Sherlock Holmes is directed by Guy Ritchie, it was released on the 26th December 2009. Guy Rithchie has directed many famous films such as Rocknrolla, Revolver and Snatch. When Sherlock Holmes was first released it had great reviews and most people responded well to it. the film showed a new twist to a new story. The film stars celebrities such as Robert Downey Jr. , Jude law and Rachel McAdams. The film is nominated for two oscars.
I really like the way slow motion is used during the fight sequence as it shows how the movement effected the apponant. There is also a part within the film where the characters jump over the camera the camera following them emphasises the sped in which the characters are going. Colour is used well in each scene and the audiences attention is always drawn to the main characters. the camera angles are extreamly appropriate and when the camera is looking up on the figure it creates a lot of tension.
I think that the film had a wide range of ages that are able to watch it. other people my age would like but also older people would like it aswell. i think that they have left the film in a good enough place that is they wanted to create a sequel they could. Overall, i really enjoyed the film and i think many other people, of all ages, will enjoy the film.